HP Calculator Heritage - The HP Way

Customer value, the Seventies’ HP Way with products designed for your maximum customer value obtained through HP’s product research, innovation, experience, support, human engineering and quality control.

Hewlett-Packard, a world-wide leader in the minicomputer field, produces computers, small and medium scale systems and a host of add-ons. This equipment is finding increasing use in companies of all sizes for data management, information retrieval and for automating measurement. To complement this equipment, Hewlett-Packard provides the largest selection of operating software in the industry.

The company’s entrance into the computational field began with a minicomputer designed specifically to interface with HP’s test and measurement instruments so customers could easily combine data gathering with data processing. HP minicomputers have since entered other areas of application including science, industry, education and business.

As key elements in the company’s timeshared and data management systems, for example, the minicomputers handle such tasks as order processing, inventory control, sales analysis, production scheduling and financial reporting. In schools and colleges HP computing systems are used at all levels of education for problem solving, computer-assisted instruction, complex model simulations, computer science education and curriculum development. Systems also are available to perform administrative and student record keeping tasks.

Customer value through product research

When you purchase computational equipment from HP, you are assured of receiving the same value you have learned to expect ofHewlett-Packard instruments. HP assures this high value by consistently investing10% of net income in new product research and development.

Customer value through product innovation

In-depth research has provided innovations such as the first time-shared computer system based on a minicomputer and the first user micro programmableCPU from a major manufacturer. A recent innovation, the first minicomputer with all semiconductor memory from a major manufacturer is an advancement that provides simultaneous reductions in size, weight, power consumption and cost while improving speed and reliability.

Customer value through HP experience

Hewlett-Packard has one of the largest installed customer bases in the world. Over 10.000 HP computers are presently in operation on every continent and in most countries of the world. To support this large installed base, Hewlett-Packard has extensive sales and service organisation plus the experience to meet your individual needs.

The new family of computer terminals from HP has established the industry standard for serviceability. These units are easily serviced by replacement of plug-in boards and built-in self-testing circuitry. This means the units can be built for less and maintained at lower cost for you.

Customer value through HP support

Additional customer support is provided by hardware and software training courses at central locations throughout the world. Both maintenance and user oriented courses are provided. Video tape facilities are used successfully to bring HP factory expertise to remote locations. Hewlett-Packard also supports a number of user groups with up to date information, information exchanges, periodic publications and regional meetings.

Customer value through human engineering

Product excellence does not stop with well designed circuitry at Hewlett-Packard. HP applies the same diligence to the human interface with its equipment. The new family of computer terminals, for instance, features dot-shifting techniques to improve readability and anon-glare CRT screen. This same terminal family provides a movable keyboard operator convenience is maximised whatever the situation.

Customer value through quality control

For years, .users involved in critical applications have specified Hewlett-Packard products because of HP’s known high reliability and environmental standards. This quality control excellence can be traced partially to HP’s management practices. All HP quality control functions report directly to division management, not to manufacturing management. This means that any product inadequacies receive top priority attention and products that do not meet tough standards are not shipped until they do.


Measurement + Computation Catalogue 1975